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On-Page SEO Technique

What is On-Page SEO?

On-Page SEO is also known as On-site SEO. On-Page SEO refers to the process of optimizing individual web pages in order to improve their search engine rankings. On-Page SEO is multi-faceted and extends beyond content, and includes other features such as schemas and meta tags.

On-Page SEO intercepts with technical SEO and Off-Page SEO. While all three processes work together to give you the best possible result, On-Page SEO is responsible for optimizing the content and layout of a web page.

On-Page SEO contains:

• Keyword research: Keyword research means finding out the best keywords to target on a page of content.
• Content creation: Content creation means publishing high-quality content that is keyword-focused.
• Keyword optimization: Keyword optimization means using the target keyword in all appropriate places and using strong meta tag SEO.

On-Page SEO Techniques

The following are the On-Page SEO Techniques:

1. Publish High-Quality Content

Keep the following points in mind when it comes to SEO:

A website with excellent content can work great with or without SEO. A website with poor content will not survive with or without SEO. A website with great content can become much better with SEO!

So, what makes a piece of content high-quality? High-quality content has the following characteristics:

• Original Content
  Articles, images, videos, infographics, presentations, text, comments, etc. No copies or rewrites of present articles.
• Unbiased Content
  If we write about a specific subject or respond to a question, ensure that your words are justified and cover all sides of the story.
• Content Exclusive for your Website
  Even if it is your own content, if it has already been published on another site, it is not great for your website (until you specify the canonical tag appropriately).
• Content which Contains Text Elements
  Write text to go with your non-text content. For example, if you post videos on your site, try adding a text description as well. If you add pictures, try to describe in words what the picture is.
• Content that is Well Researched
  Users do not need to read quick posts nor search engines. Long articles prove to rank better than short articles.
• Content that Satisfies Search Intent
  Aside from the above characteristics, you must ensure that your content meets the search purpose. Before publishing any kind of content on our website, you must first determine what kind of content users expect to see in response to specific search intent.
  Generally, there are four different forms of search intent:
  
  • Informational: – how many calories are in an egg?
  • Transactional: – ‘buy idle maker’
  • Commercial c: – ‘best SEO courses’
  • Navigational: – ‘Facebook’

  The easiest way to figure out what kind of content to create is by using Google, which has already done a great job of figuring out what types of searches people want.
  So, the first step is to check for your target keywords on Google. Navigate through the top ten results and discuss them thoroughly. Take note of the following:

  • The level of detail
  • Page design
  • The type of content
  • How they use images and videos

  Your objective is to use this data to improve your content. In this context, better may refer to a variety of items, including:

  • Easier to read
  • More comprehensive and informative
  • Presenting a unique perspective on the subject that is not covered in the existing content.

2. Optimize Page Titles and Meta Descriptions

This is SEO 101, but it’s critical for On-page SEO. As search engines ‘read’ your pages, among other things, they look at the page’s description and title.

They do this because they need to know what the page is about and then based on the other factors (off-page SEO, domain authority, competition, etc.). They can make your page (for different keywords). The index will rank in their position.

The following are some relevant page title optimization tips:

• Add Keywords to the Beginning of your Page Titles
  If possible, start your page title with your target keywords. This makes it much easier for search engines to quickly figure out what keywords the website aiming for.
  That isn’t to say you can go overboard and start keyword stuffing. It is not the end of the world if you can’t get a keyword at the start. Simply ensure that your goal keyword is included in the title.
• Include Numbers and Power Words
  Number in titles, as well as powerful terms such as “checklist, actionable, amazing, ultimate, etc. Make the titles more fascinating, increasing CTR (Click Through Rate).
• There is No Need to Add Your Domain in the Title
  Include your domain name in the title is not required because Google automatically adds the domain name in the title. You may use the 60 characters available to provide a detailed overview of the website.
  An exception to this rule is when you have a strong brand which people can quickly find out; in this situation, you can consider including your domain in the title.
• Write Short and Descriptive titles
  A page’s title doesn’t have to be very long. Because this is the average number of characters given by Google in search reasons, it is generally recommended to keep it around 60 characters.
  Meta Description
  It is your chance to promote your page and persuade people to visit your website rather than one of the others by clicking your link.
  It’s worth noting that Google doesn’t always display the custom meta description; instead, they frequently use an automated description if they think it’s more relevant to the searcher.
  The following are the essential meta description optimization tips:
• Add Your Target Keyword(s) in the Description
  Since Google still emphasises search terms in title as well as description, thus using the target keywords in the description makes it more meaningful and appealing to the searcher.
• Avoid Auto-Generated Descriptions
  Even if Google does not use your description, it’s still a good idea to stop using auto-generated explanations, which can be confusing.

3. Optimize Page Content

Optimize page content is another On-Page SEO Technique. On-page SEO includes content optimization, which involves optimizing the actual content for the target keywords.

Before publishing any type of content such as images, text, video, or, audio the first step is to conduct keyword research. This is important to determine what search terms users enter into the search box and generate content that meets their needs.

After choosing your target keyword, make a list of similar keywords (also known as LSI keywords) and longtail keywords to use in your headings, page content, description and titles.

What is the reason for this? Because with the introduction of Rank Brain, Google search algorithms have become more sophisticated, and they are now searching for subject relevancy and keyword relevancy in content.

It means you can use LSI keywords in your content to make it more applicable to large topics.

There are many methods for determining which keywords Google consider to be important to your target keywords.

According to Google, the simplest and quickest method is to use one of Google’s three features: People also query for related searches.

Google Suggest

When we begin typing a query in Google search, we are given a list of phrases to use in our search. These are excellent keywords candidates to mention in your keywords.

People Also Ask

When you press search, Google displays the results, including a section called “People also ask” among them. These are excellent candidates that you can use in your subheadings.

Related Searches

At the bottom of the search results, Google displays you a list of related searches.

All you need to do is use any of the words mentioned above in your content (without doing keyword stuffing).

4. Headings and Content Formatting

A page must be formatted correctly. Consider it as a report with the main heading (h1) and subheadings (h2, h3).

The h1 tag

Only one H1 tag is required for each page. If you are using WordPress, the page’s title is automatically wrapped in H1 tags.

You may use the same title and <h1> Tag or give the heading a different title.

Don’t forget that search engines show in the results what they find in the title tag, not the h1 tag.

The following are some important points that you have to keep in mind when it comes to the other heading (h2, h3);

• Make the headings interesting and convenient for users who like to skim read an article instead of using a single word.
• Subheadings are the perfect place to use related keywords in our content.
• Use headings in a hierarchical order, with the first heading tag <h1> and then the <h2>, <h3>, <h4>, and so on.

Content Formatting

Make sure your text is readable before slapping it on a tab:

• To emphasize important sections of a page, use italics, bold, and underline.
• Break up the text into small paragraphs (no more than 3-4 lines).
• Allow appropriate space between paragraphs to make the text simpler to read.
• Use a good size font (at least 14px).
• Use CSS to highlight areas and divide the content into smaller, more understandable bits.

5. Images and Other Multimedia Elements

For presentation purposes, images are crucial. With the help of this, you can make your page more interesting and easier to read. The main issues with pictures are that search engines do not understand them and slow down page load times.

Best Practices for SEO Optimizing Images

• The filename must be descriptive- instead of simply naming your image “image1.jpg, consider using descriptive filenames like “women doing exercise.jpg.”
• Original images should be used. You have to reference the source if you want to use an existing image from the web.
• Use a Content Delivery Network- if you have many images on a single page, you can use a CDN service to make your page load faster. In simple words, your pictures will be hosted served by many servers, which will increase the loading process.
• Use an ALT tag to label the picture so that search engines can figure out what it’s about.
• Optimize the image’s size-the smaller the image’s size (in bytes), the better.

6. URL Optimization

It’s essential to optimize your URLs for maximum SEO. It is divided into two sections. The first section is the URL optimization, and the second is the URL structure.

The permanent link is also called a slug, which is the unique URL of every page.

The length of the good URL must be less than 255 characters; use hyphens in order to distinguish the different parts.

An SEO friendly URL is short, descriptive and contains your target keyword, like the page title.

7. Internal Links

Linking to pages within your site is very crucial for SEO due to the following reasons:

• It;s like building your own web
  When a search engine spider discovers a website, it first follows the links on that page (both internal and external links).
• It is a way to informing search engines about your other sites
  As clarified above, when web search engines discover a page with links, they will proceed to read those pages as well, so you can utilize this strategy to enlighten search engines concerning pages of your site they have not yet found.
• It’s a way to increase the users spend on your website
  Each site has a few pages that are a higher priority than others. Internal linking is one of the approaches to pinpoint the main pages by sending them more interior links.
• It’s a method of informing search engines about which of your pages are the most relevant.
  Some pages on the website are more critical than others. Internal linking is one method of identifying the most relevant pages by giving them additional internal links.
  So, when they arrive at your page, if you don’t include some other links inside the content, they will read your page and go.
  If you have links pointing to other pages within your website, they will also take those into consideration.

Best Practice for Internal Linking:

• Include the links in the main body of your webpage wherever possible (not in the footer or sidebar).
• Do not use keywords only for your internal links.
• Add internal links if they are useful for your reader.
• Per tab, there should be not more than 15 internal links.

8. External Links

An external link is a link that leads to a page on a different domain than your own. For the site which links out, it is an external link, and for the website which receives the link, it’s a backlink.

We all know how important backlinks are for SEO, but what about external links?

External links to relevant pages assist Google in determining the subject of your page. It also tells Google that your page is a reliable source of information.

Using external links in your content won’t help you with SEO directly because it is not a ranking aspect, but it can support you indirectly.

External links can be used to connect to other websites, and you can notify them via email.

Webmasters would appreciate it if you linked to them, and it’s a perfect way to begin a conversation. You can slowly build this relationship and ultimately get backlinks to your website as various webmasters will be more likely to return the favor.

Let’s take a quick look at the best practices for adding external links to your content.

• Just link to websites you know and trust.
• Only link to related websites that have unique and original content.
• Just link out if the reader would benefit from it.
• Use the tag of ‘nofollow’ for external links for websites you don’t fully trust.

9. Page Loading Speed

Google is spending a lot of money to make the web faster. In each Google I/O, someone will mention the importance of speed and their willingness to have the fastest websites in their index.

They also officially incorporated speed as one of the recognized ranking variables to ‘force’ website owners to consider it. So, you know for sure that website speed matters when it comes to SEO and ranking.

Your role as a webmaster is to ensure that your site loads as quickly as possible by following Google’s recommendations. Fast-loading sites are beneficial only for SEO but also for customer retention and conversations.

10. Mobile Friendliness

About 60% of searches in Google are now coming from mobile devices. This means that if your website is not mobile-friendly, you are already losing half of the potential traffic.

What should you do?

Make sure your website is mobile-friendly as a first move. Check your website’s mobile-friendliness with Google’s tool and address any issues that arise.

Then take it a step further and test your site on mobile, like a real user would do and ensure everything is shown appropriately, together with your CTA button. Generally, mobile-friendliness is not an issue for websites with a responsive design.

11. Comments and On-Page SEO

Many people assume that blog comments have become obsolete with the advent of social media, but this is incorrect.

Comments on blogs are still relevant. According to Gary Illyes of Google, it’s a sign that people like your content and engage with the page, which can help your SEO.

Users would most likely read previous comments before adding a new one, which is another way to maximize the amount of time they spend on the page and your site.

You have to follow these simple rule s to make the best use of comments:

• Posts that are not good in general should not be published.
• If users do not use their real names in their comments, don’t approve them.
• Always moderate comments before publishing.
• Always reply to comment. This will inspire others to do so well.
• Only accept comments which are useful and important to the page’s content.

12. Content Audit

Content audit means a list of all the content properties on your website. When you audit your content, consider both quantitative as well as qualitative factors.

With the help of the audit, you can determine which content assets have to be repurposed, retained and deleted from the website. To grade each page, you have to be considered a mix of quantitative and the qualitative parameters.

• The quantitative measures assess the content’s cumulative effect on traffic and rankings, among other things. They provide information such as the amount of traffic the page received in the previous 30 days and the average SERP location.
• The content’s quality is measured using qualitative parameters. How many people have read the content? Did they interact with the content in some way?

In order to audit more quickly, keep the assessment criteria simple. This exercise should be repeated every 3-6 months to ensure that the content strategy is still being refined.

13. Sitemaps

Webmasters may use sitemaps to let them know which pages on their site are crawlable. Sitemap means an XML file that contains a list of URLs as well as additional site metadata. Sitemaps assist web crawlers in locating and crawling all the pages on our site. They often give search engine details about when a page was last updated and how often it was updated.

14.Search Intent

Over time, Google has improved its ability to determine what a user is searching for without relying solely on traditional SEO factors.

Search intent has become a more important factor, frequently outweighing traditional SEO elements such as title, links, heading, and other SEO fundamentals.

Traditionally search intent was classified into the following categories:

• Informational: – The intent is to obtain information from a specific website or page.
• Navigational: – The intent is to reach a particular site or location.
• Transactional Search Intent: – The intent is to buy or find a product/service to buy in the future.

However, as time went on, search engines found that this classification was too vague and overlapping. For example, if anyone types ‘amazon laptop deals’ you could classify ‘amazon laptop deals’ as both transactional (trying to purchase a laptop) and navigational (trying to reach amazon) intent.

You must know the intent and search engine to ensure that your site ranks good for search terms. Search intent is classified into the following categories by content harmony.

• Answer Intent: – Answer intent varies from research queries in that the consumer is looking for an immediate answer. For instance, someone might simply inquire, “How is the weather today?”
• Research Intent: – Research intent phrases and keywords produce results such as Wikipedia pages, carousels, knowledge graphs, and featured snippets.
• Local Intent: – Local intents are keywords or phrases which cause information maps to appear or provide localized research based on your IP address. Common phrases like “close me” are among them.
• Transactional Intent: – Transactional intent contains users looking to purchase or learn more about goods thar are included in this category. Such results are frequently produced in shopping boxes and other purchase intent features.

Benefits of On-Page SEO

The following are the benefit of On-Page SEO:

1. Ranking Higher in the Serps

Making unique and good quality content and then enhancing them using on-page SEO techniques can help list your web page higher in the SERPs (Search Engine Results Pages).

2. Boosting Organic Traffic

It is important to utilize a search engine optimization organization to utilize progresses ranking, crawl rate, and CTR to carry out proficient on-page SEO procedures. In such a manner, you are more likely to draw organic traffic to your website and pages without having to spend money on ads or advertisements.

3. Brand Awareness

Higher rankings and your site’s exposure on search engines can significantly upgrade your brand value. The higher and more your content and pages are ranking in Google and the other search engines, the more brand value it builds. Building your website’s brand value will help you market your business and increase sales.

4. Faster Website Speed

With exceptional HTML coding and different basics of on-page SEO implementation on your website and pages, you achieve higher rankings because of a quicker site loading speed and quality web content, which was made by emphasizing the best SEO strategies.

5. Enhanced Click-Through Rate (CTR)

Methodical streamlining and ideal production of Meta titles with Meta portrayals are vital for online site improvement to acquire a superior active clicking factor. It assists with higher positions in web indexes and getting more taps on your posts by site clients.

Be cautious about the length and substance of your meta portrayals. Ideal meta portrayal implies the correct length and utilization of your fundamental catchphrases. You should check this meta depiction length apparatus if you need to rank up your page significantly more.

6. Easily Managed and Updates

In contrast with off-page, it is simpler and more straightforward to oversee, control, and follow the latest Google calculations and updates by using on-page SEO systems.

7. Advanced Crawl Rate

The ultimate objective of a site is to be observed and crawled by the search engines bots. They should be indexed and rank among different pages that provide similar products and services like yours. Compelling On-page SEO can help site analytic tools and crawlers comprehend what your page is offering and what context it should reflect and rank the search engine result pages.

8. Improved Local Search

It is the most effective strategy for increasing local exposure and scope. For example, SEO Ipswich takes a special approach to local SEO. As a result, they generate many leads and sales for local businesses that do not have an online presence.

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