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Market Research Market research is an important tool of marketing management. It is a process of gathering relevant information about the market.…

Market Segmentation Market segmentation is a process in which we divide the whole market into different segments of buyers. Each segment is…

Marketing Plan Marketing plan is a written business document of a company. It contains all the necessary actions which the company will…

Marketing Strategy Marketing Strategy is all about using your limited marketing budget and time effectively to achieve your marketing goals. It tells…

Marketing Tutorial Marketing tutorial provides basic and advanced concepts of Marketing. Our Marketing tutorial is designed for beginners and professionals. Our Marketing…

Product life Cycle Like humans, products and services also have a specific life cycle. We pass through different stages of life like…

Traditional Marketing Traditional marketing refers to basic and simplest methods of advertising. These methods have been used by companies for years and…

What is Brand It is a symbol, name, or logo that a company creates to represent and differentiate its products and services…

Marketing Mix Marketing Mix is also called “Four P’s of Marketing” as it mainly focuses on product, price, place and promotion. These…

What is Marketing Marketing is a set of activities that is used to identify the needs of people and to produce products…