Market Research Market research is an important tool of marketing management. It is a process of gathering relevant information about the market.…
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Market Segmentation Market segmentation is a process in which we divide the whole market into different segments of buyers. Each segment is…
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Marketing Plan Marketing plan is a written business document of a company. It contains all the necessary actions which the company will…
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Marketing Strategy Marketing Strategy is all about using your limited marketing budget and time effectively to achieve your marketing goals. It tells…
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Marketing Tutorial Marketing tutorial provides basic and advanced concepts of Marketing. Our Marketing tutorial is designed for beginners and professionals. Our Marketing…
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Product life Cycle Like humans, products and services also have a specific life cycle. We pass through different stages of life like…
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Traditional Marketing Traditional marketing refers to basic and simplest methods of advertising. These methods have been used by companies for years and…
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What is Brand It is a symbol, name, or logo that a company creates to represent and differentiate its products and services…
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Marketing Mix Marketing Mix is also called “Four P’s of Marketing” as it mainly focuses on product, price, place and promotion. These…
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What is Marketing Marketing is a set of activities that is used to identify the needs of people and to produce products…