Top 51 Best SEO Tools
Search Engine Optimization (SEO) is the process of optimizing online content so that the search engine shows up as a top result for any keyword search. It improves the quality of website traffic form the search engine. According to the Search Engine Land (a portal that provides news on SEO and SEM), SEO industry is valued at $65 billion.
If you are running a blog, website or channel, we must optimize online content for better results. For optimization, many SEO tools are available. In this section, we have listed the top 10 best SEO tools that help in keyword research, competitor research, rank tracking, and link building.
1: SEMrush
Used for: Keywords + Competitive Research
Pricing: Freemium
SEMrush is a best tool for SEO. It made a name of itself for many years. The tool took competitive research to a different level. It provides more than 20 ways to research the competition. Robbie Richards calls it stealth tactics. You find their Backlinks, their keywords, and their content best. It is very good for paid traffic and PPC.
Key Features
- Run a technical SEO audit.
- Track our daily ranking.
- Analyzes any competitor’s SEO strategy.
- Analyze any domain’s backlink profile.
- Research millions of keyword ideas.
- Gathering SEO ideas for gaining organic traffic.
2: Ahrefs
Used for: Research and Analysis
Pricing: Premium
Many bloggers, online marketers and small business owners use Ahrefs to improve their site search ranking. It has a Content Explorer, which searches for the most popular content of any keyword.
It gives us the search volume (global or country) of the keyword, SERP overview and status history, related keyword view and difficulty level. Ahrefs prices start at 99$ per month with yearly options but here is also a free account with limitations. It is free of cost for 30 days.
Key Features
- Keyword research for search engines.
- Get total search traffic estimation.
- See backlink growth or decline over time.
- See ‘clicks’ data.
- See top subfolders according to the traffic.
- Check keyword click distributions.
3: Serpstat
Used for: Content Marketing, SEO and PPC
Pricing: Paid
It is an all-in-one digital development tool to optimize the SEO, PPC and content marketing campaigns of any website. Serpstat has four plans listed A to D, with prices starting at $ 19/month through $299/month.
Key Features
- It collects the Keywords for SEO and PPC
- Set the value of a keyword
- Find keyword and search suggestions to expand the semantic core.
- Get long-tail keywords
- International data search
- Check the relevance of your webpage.
- Analyze Keyword Trends
- Know which pages are appearing in the search results for keywords.
4: Advanced Web Ranking
Used for: Competitive research & Rank tracking
Pricing: Paid, Free Trial
Advanced Web Ranking is an extensive tradition on the market. It accommodated its accuracy and large amounts of keywords since 2002 and is used by small businesses, content writers and freelancers. Its prices start at $49 per month, and a 10% discount applies for annual subscriptions.
5: Seobility
Used for: SEO Audit
Pricing: Free and paid also
Seobility is also a great SEO tool. It shows the good or bad of the website’s overall SEO optimization. It has 30 days free version but the premium plans start at $ 40 per month. Extended functionality allows comprehensive SEO analysis, including Backlinks and keywords. Sign up for a free SEO basic plan and see the great features of it. It provides the below tools:
- SEO Checker: It tests your website and gives you tips for better search engine optimization.
- Keyword Checker: It shows your page is optimized for your target keyword(s).
- SEO Compare: It is used to compare two pages.
- Ranking Checker: It checks your page ranking for any keyword.
Key Features
- All the featuresare for premium members.
- A weekly update of the backlink profile.
- It has a list of all backlinks, new and lost Backlinks too.
- Link building tools to increase backlinks.
6: Morningscore
Used for: SEO audit, Rank Tracking, Backlinks and keyword research
Pricing: Paid, Free Trial
Morningscore is also a good SEO tool. Apart from all the standard features, it brings new functionality than other SEO tools. The platform uses simplification combined with smart SEO suggestions/guidance to prioritize the tasks most important to your client’s SEO. You’ll have a new workflow experience, which, combined with the user-friendly interface, saves your ton of time. The platform focuses on SEO and connecting.
Key Features
- SEO for businesses: You get a quick estimate of business/customer.
- Full Backlinks Profile: The partnership with Ahrefs brings us the best backlink data.
- SEO Audit: It gives you the most important metrics without extra bloat.
7: Long Tail Pro
Used for: keyword research
Pricing: Completely Paid
LTP is also a popular keyword research tool. It makes it 10x faster and 10x easier and currently went by an ownership change. The new team is hungry for success. They see potential in the Long Tail Pro and make it bigger.
It allows the user to generate thousands of “Long Tail” keywords in a matter of minutes based on a single root keyword or more root keywords at the same time.
Key Features
- Eight hundred keyword generation per 24 hours.
- Eight hundred keyword Competitiveness calculations per 24 hours.
- 800 SERP lookups per 24 hours.
- Keyword results include Search volume also (from Google Data).
- Keyword competitiveness calculated by Long Tail Profor each keyword searched.
8: Mangools /KWFinder
Used for: SEO
Pricing: Free Trial / Payment
Mangools tool sees our competitor’s keywords and Backlinks. It analyzes SERPs, tracks Rank, and gets in-depth SEO information of our competitors. Mangools is used for rank tracking, backlink analysis, website analysis and SERP Analysis.
Key Features
- More granular locations.
- New metrics.
- More accurate Keyword SEO Difficulty.
- Search volumes for months.
- Improved filtering options.
- New user interface.
9: Ubersuggest
Used for: SEO
Pricing: Free Trial / Payment
Ubersuggest allows us to gain insight into strategies that work for others to improve them and gain an edge. We get suggestions from our free keyword tool, headwords to long-tail phrases. We can see volume, competition, and seasonal trends for every keyword.
Key Features
- More keyword data
- More backlinks data
- It has better traffic estimation.
10: SEOquake
Used for: Competitive research
Pricing: Free
SEOquake is a browser extension. It is used for keyword research and SEO options. It is useful when we are researching the competitors or looking for any link opportunities. It is free for use.
SEOquake provides parameters about the listings on the search engine results page.
Key Features
- It conducts on-page SEO audit
- It examines internal and external links.
- Compare the domains and URLs in real-time.
- Exportall data into a single file
11:Seed Keywords
Used for: keyword research
Pricing: Free
Seed keywords are an engine for searching of valuable keywords. In this tool, we have to create a scenario.
For example: If you were looking for shoes, what would you look for?
We take the unique URL which we provided and share it with as many persons as possible. We got so many people to answer your questions. It is 100% free for use.
Seed keywords is combined with modifiers to create long-tail keywords.
12: SEOptimer
Used for: SEO audit
Pricing: Free
It shows the on-page metrics, such as keyword usage and user experience. (For example, speed and mobile responsiveness). It will show the off-page metrics, such as our backlinks profile and the domain authority. SEOptimer will grade the website and also give proper recommendations.
SEOptimer provides many free SEO tools such as Backlink Checker and Meta Tags.
13: Authority Labs
Used for: Rank tracking
Pricing: Paid
It is a rank tracking tool. It tracks results by country, city, and PIN code. The tool gives us the keywords, rank position and also the search volume. It also lets you track the search rankings of your competitors. Some great features are mobile rank tracking, weekly or monthly reports. The plans start at $99 per month with a 30-day free trial.
Key Features
- Tracking local Rank.
- Tracking mobile Rank.
- Featured Snippet Tracking.
- Competitor Monitoring.
14. Answer the Public
Answer the Public pulls the questions people ask (and a few other types of queries) from Google’s auto complete results. It’s super helpful in generating topic ideas.
Answer the Public is a Freemium tool. You can do two searches a day for free.
15. Google Keyword Planner
Google Keyword Planner is Google’s keyword research tool. Use it to generate a keyword idea based on a maximum of ten seeded keywords or a website or URL.
While Keyword Planner has limitations, such as lack of full search volume, it helps to find keyword ideas that you may have difficulty using traditional keyword research tools to find.
16. Google Trends
Google Trends shows the popularity of a topic over time. Use it to capture and leverage trending topics and avoid creating content about people with less interest. Google Trends is a popular SEO tool.
17. Keyworddit
Keyworddit extracts keywords from Reddit. Here we enter any subreddit (e.g. bigSEO), and it will pull a list of keywords with estimated monthly search volumes.
It helps in finding the topics which your audience is interested. Here are many keywords from the subreddit:
18. AlsoAsked.com
AlsoAsked.com scrapes the questions from Google’s People Also Ask (PAA) boxes. Use it to find subtopics and questions that might be worth answering in your article.
For example, if you were writing an article about “how to clean a coffee maker using vinegar,” your questions are like:
- How much vinegar should you use?
- How many times should you run vinegar by the coffee machine?
- Is cleaning vinegar better than regular vinegar?
19. Keyword Surfer
Keyword Surfer is a free Chrome extension that shows the estimated global search volume for any query typed into the Google. You can see similar keywords and related words in the sidebar.
This makes it easy for you to do keyword research and competitive analysis without leaving SERPs.
On-Page SEO Tools
These tools help you to optimize your pages to rank higher in search engines.
20. Rank Math
Rank Math is a WordPress SEO plugin that helps in on-page and off-page SEO.
Here are some of the things that are used in rank math:
- It adds titles, Meta descriptions and other tags to the posts.
- Adding structured data mark-up for rich snippets.
- Used for URL redirection.
- Search and fix dead links on the site.
Similar Sites: Yoast SEO, All in One SEO Pack.
21. SERPSim
SERPSim shows that how the web page will look in Google’s search results. You have to enter your title, Meta description and URL.
SERPSim will also tell you if the title and description are too long or short.
Google’s Rich Results Testing Tool checks the structured mark-up on your page to see if it is eligible for rich snippets in search results.
23. Merkle’s Schema Markup Generator
Merkle’s schema mark-up generator creates structured data mark-ups in the JSON-LD format. Simply select the type of schema mark-up you want to generate (eg, local business, frequently asked questions, products, etc.), fill out the form, then copy and paste the generated markup to your site.
24. Ahrefs’ Backlink Checker
Ahrefs’ backlink checker shows the top 100 backlinks on any website.
It also shows the five most linked pages, and the most common anchor text, backlinks and the total number of referring domains, domain rating (DR) and URL rating (UR) scores.
The same industry-leading database powers it as our premium tool.
25. Hunter.io
Hunter.io finds email addresses associated with a website. It is free up to 50 requests per month.
You can also use the tool to find the email address of any specific person. Just enter the domain and person’s name.
26. hrefs’ Broken Link Checker
Ahrefs’ Broken Link Checker shows the top ten broken inbound and outbound links for any domain, subdomain or URL. You can use this tool for find broken link building opportunities and to find broken outbound links on your site that you fix to improve the user experience;
Search for broken pages on your site to retrieve “link authorization“.
27. Scraper
Scraper is a Chrome extension that allows you to scrap data from any web page. It is used for a variety of purposes. For example, scraping link possibilities from Google search results.
28. Help a Reporter (HARO)
HARO is a free service that connects news sources with journalists seeking their expertise.
How it works: They need experts to answer this. HARO sends emails to customers with those questions. Anyone can react and potentially become the source of these publications.
If you are starting out or creating an established site, this is a great way to create official links.
29. Streak
Streak is a freemium Chrome extension that turns your Gmail into Customer Relationship Management (CRM) software.
You can schedule and send massively personalized emails with Streak, see if someone has opened them, and more. This is an excellent tool for blogger outreach.
Technical SEO tools
These tools help you improve the technical aspects of your website.
30. Google Search Console
Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s presence in its search results.
Use it to detect and fix technical errors, view structured data problems, and many more work.
Bing and Yandex also have their own versions.
31. Ahrefs Webmaster Tools
Ahrefs Webmaster Tools is a free tool that helps you improve the SEO performance of your website. It allows you to:
- Monitor SEO health of your website
- Check out 100+ SEO issues
- See all the backlinks
- See all the keywords you rank for
- Find out how much traffic your pages.
- Find internal linking opportunities
32. Screaming Frog
Screaming Frog is a desktop-based website. It is also one of the most popular tools available for analyzing and auditing the technical and on-page SEO issues.
With the free version of it, you can crawl up to 500 URLs.
33. Cloud flare
Cloudflare is a free global CDN. It can not only speed up your site, but it also protect it from malicious attacks.
34. GTMetrix
GTMetrix analyzes the loading speed of your web pages. Along with the performance score, it also shows actionable recommendations to make things load faster.
Similar sites: Google PageSpeed Insights, PSDI, WebPageTest.
35. Google’s Mobile-Friendly Test
Google’s mobile-friendly test tests how easily a visitor can access your page on a mobile device. It also identifies specific mobile-utility issues such as text that is too small to read, use of incompatible plugins, and so on.
With Google’s move to mobile-first indexing, having a responsive website is more important than ever.
36. Robots.txt Generator
The robots.txt generator creates an adequately formatted robots.txt file in seconds.
More advanced users can use the custom option to create different rules for different bots, subdirectories, etc.
37. HEADMasterSEO
HeadmasterSEO is a simple tool for bulk checking of status codes for a list of URLs. The free version allows you to test up to 500.
If you prefer a web-based application – and only want to check up to 100 URLs – try HTTPstatus.io.
38. Keep-alive Validation SEO Tool
Use this tool to check the persistent connections are enabled or disabled on the web pages or websites.
39. Chrome DevTools
Chrome DevTools is a built-in web page debugging tool. We can use it to debug page speed issues, improve web page rendering performance, and many more.
From a technical SEO standpoint, it has many uses.
40. View Rendered Source
View Rendered Source is a Chrome extension that shows how the browser has rendered the original HTML of a page into the DOM, including modifications made by JavaScript.
This is a good tool for those who need to audit or troubleshoot JavaScript issues.
41. Hreflang Tag Generator
Generate the hreflang tag to specify the language and geographic targeting of the webpage. Just add your desired URL, choose your target country and language, then click generate.
Local Search Results Checker
BrightLocal’s Local Search Results Checker shows you search results from any location-down to the city, town, or even ZIP level.
Depending on the country, you can even specify the language:
Similar alternatives: Valentin. app.
42. Mobile SERP Test
MobileMoxie’s SERPerator tool allows you to check your mobile ranking at any location, at an address, city, state, or zip code.
You can also compare devices because some SEOs believe that Google shows different results for iOS and Android.
Analytics tool
These tools help you measure and analyze the data on your website.
43. Google Analytics
Google Analytics is the most popular analytics tool. It gives you a range of data, which you can use to improve every aspect of your marketing.
Bing’s version is Bing Webmaster Tools, and Yandex has its own Metrica.
44. Keyword Hero
Keyword Hero used to replace “(not provided)” data with the exact search keyword in Google Analytics.
Free Tier allows you to analyze a maximum of 10 URLs and 2,000 sessions per month.
45. Google Data Studio
Google Data Studio helps you to create interactive dashboards and amazing reports.
It integrates with Google’s suite of tools, making it easy to merge data from locations such as Google Search Console and Google Analytics.
46. Ahrefs’ WordPress SEO Plugin
Ahrefs’s WordPress SEO plugin helps you audit content and monitor your backlinks.
The plugin combines our backlink index and Google Analytics data to give tips on how to improve your content.
Local SEO Tools
The tools help you rank higher in local SERPs.
Google My Business lets us manage how our site or any web page appears in Google Search and Google Maps.
Claiming and optimizing your GMB profile is the most important thing you can do with a local SEO. GMB is one of the top local ranking factors for both “snack packs” and organic results.
47. Whitespark’s Google Business Review Link Generator
WhiteSpark’s Google Business Review Link Generator creates a shareable link that lets customers review your business with one click.
By getting reviews on the Google My Business profile is important for local SEO; you should consider sharing the link on email, social media, and anywhere to make the review process as easy as possible.
48. Whitespark Local Citation Finder
Whitespark’s local citation finder helps you to find NAP citation opportunities for your business.
According to Moz’s 2018 study, citation signals are the important signal for local rankings.
49. Algoroo
Algoru is a Google algorithm tracking tool. It allows you to see if there are any fluctuations in Google SERPs, that may indicate a Google algorithmic update.
Similar options: Aima Pulse, Rank Risk Index.
50. Wayback Machine
Archive.org’s Wayback Machine shows how many pages looked in the past.
It is helpful in many types of work. For example, it will join broken link building, it is helpful to see what was originally on the dead page so that you can repeat it.
51. Google Alerts
Google Alerts monitors your name or business online. We can also use it to monitor your competitor’s keywords too.